Will Delgado Discusses Rapper Sean “Diddy” Combs’ Legal Battle with Diageo in Financial Times

Will Delgado was recently quoted in the Financial Times article “Diageo vs Diddy spat exposes risks of celebrity deals,” which examines Sean “Diddy” Combs’ breach of contract lawsuit against multinational alcoholic beverage company Diageo. The rapper has alleged that the company has underinvested in his brands, Cîroc and DeLeón, and generalized them as “black brands” only suitable for “urban” consumers. 

 According to Will, breach of contract lawsuits are very common in celebrity-brand partnerships. “This is as bread-and-butter basic as it gets,” he shares, though he notes that the racial discrimination accusations add a unique dimension to this dispute.

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